History of Audi and Alfa Romeo

Audi was officially founded in 1899 and started manufacturing vehicles under the name in 1910 in Germany. Audi began as an automobile manufacturing company from the beginning.
In 1932, Audi’s classic interlocking rings became the symbol for the merger of four brands under the Audi name. In 1971, Audi created an official advertising slogan—“Vorsprung durch Technik,” meaning “Advancement through Technology.”
Alfa Romeo got its start at roughly the same time as Audi, in 1910 in Milan, Italy. Even at its start, Alfa Romeo focused on producing stylish and technologically advanced vehicles. In 1955, Alfa Romeo produced the iconic Giulietta Spider, a car style that continues today.
In the 1950s, Alfa Romeo won its first Formula 1® World Championship. Since then, Alfa Romeo has stayed in the racing game by creating fast, sophisticated cars.

Brand Focuses

Audi has a focus on progress and luxury. It has three main focuses—visibility, tangible, perceptible. Audi vehicles are designed to look luxurious and future-oriented while providing flexibility for their drivers. The vehicles Audi produces are easy to understand and drive. Clear and precise concepts are important to Audi as a brand.
Alfa Romeo has a focus on technology and passion. As a brand, they want to produce works of art that balance engineering and beauty. Since Alfa Romeo is Italian, the brand also wants to inject Italian style into every vehicle. Each vehicle created maintains the connection to Alfa Romeo’s racing heritage.

Body Styles Available

Audi offers a body style to match everyone’s needs and wants. You can opt for a sedan, SUV, coupe, or even convertible. Each style is luxurious and built to focus on performance and technology.
Alfa Romeo also has various body styles with an Italian twist. You can get a coupe, SUV, or sedan; however, each one blends luxury and racing. The Giulietta Spider has evolved to become the 4C Spider, which offers powerful performance, luxury, and a sporty style. No matter which vehicle you choose, you’ll get a dose of power.